Privacy

Introduction
This Privacy Policy explains how www.77Realtyguru.com ("we", "us", "our") collects, uses, discloses, and protects personal data of users ("you", "your") in compliance with Indian laws, especially the Digital Personal Data Protection (DPDP) Act, 2023 and
relevant rules and regulations in force as of 2025. And the Information Technology Act, 2000. We are committed to safeguarding your privacy while providing an excellent user experience on our property portal.

Data We Collect
• Personal identification information (name, contact details, email, etc.)
• Property search preferences and history
• Financial details relevant to property transactions
• User-generated content such as reviews and enquiries
• Technical data including IP address, browser type, and device information
• Cookies and tracking information

Legal Basis for Processing Your Data
We process your personal data based on:

• Your consent obtained through clear and explicit agreements
• Necessity for providing and managing our services
• Compliance with legal obligations
• Legitimate interests such as improving services, marketing, and security

Use of Your Data
• To provide and personalize property listings and related services
• To communicate with you about your inquiries and transactions
• To comply with legal and regulatory requirements
• For marketing and promotional purposes with your consent
• To improve website functionality and user experience

Disclosure of Data
Your personal data may be shared with:

• Authorized third-party service providers and partners essential for portal
operations
• Regulatory authorities including under RERA and government data protection
bodies
• Law enforcement or legal entities if required by law or to protect rights

Data Security Measures
We implement robust security controls including encryption, access control, and regular
security audits to protect data from unauthorized access, alteration, or disclosure.
Data Retention
We retain personal data only as long as necessary to fulfill the purposes stated or as
mandated by law, after which data is securely deleted or anonymized.

User Rights
You have the right to:
• Access, correct or delete your personal data
• Withdraw consent at any time for data processing that is consent-based
• Object to or restrict processing and data portability
• Lodge complaints with the Data Protection Board of India

Cookies and Tracking Technologies
Our website uses cookies to enhance user experience. You can manage and disable
cookies via your browser settings, but some features may be impacted.
Breach Notification

In line with DPDP Act, we will notify affected users and regulatory authorities promptly in
case of a personal data breach.

Changes to this Policy
We may update this Privacy Policy to reflect changes in laws or our practices. Updated
versions will be posted on the website with effective dates.

For queries or concerns regarding this Privacy Policy or your data, please contact our
Data Protection Officer at 77realtyguru@gmail.com